
Britney
Jeau Spears was born Dec. 2, 1981 in the small
Southern town of Kentwood, Louisiana (population:
1,200), where has she lived most of her life. She
started performing at a very young age, first in local
stage productions and church choirs, later in national
commercials and off-Broadway plays, and finally,
starting at age 11, in two seasons of The Mickey
Mouse Club TV show alongside future 'N Sync
members Joshua "JC" Chasez and Justin
Timberlake. After leaving MMC in '94, she
auditioned for an all-girl singing group but instead
wound up with a solo recording deal with Jive Records.
Jive
savvily and aggressively marketed Britney to the
Backstreet Boys crowd, by including her songs on a
Backstreet Boys CD sampler, offering free previews of
her video (which features the pop starlet doing her
best Lolita impression in a very short plaid Catholic
schoolgirl skirt and skintight baby tee) to anyone who
requested the Backstreet Boys' "I'll Never Break
Your Heart" video on cable music channel the Box,
getting her a slot alongside the Boys on the Sabrina
The Teenage Witch soundtrack, and landing her
generous coverage in US teenybopper mags like Superteen,
Bop, Teen Machine and Teen People--all
this before her debut album, the somewhat suggestively
titled ...Baby One More Time, even came out!
(Rumors of Britney's romances with 'N Sync's
Timberlake and Backstreet's Nick Carter--which Britney
has denied, though she admits that Justin gave her her
first kiss back in the MMC days--probably
helped generate interest as well.) The boy-band
connections didn't end there, either; Britney toured
with 'N Sync, and also enlisted the management team of
Johnny and Donna Wright, the Backstreet Boys' former
managers and the current managers of--you guessed
it--'N Sync.
All
this cross-marketing obviously paid off, as ...Baby
One More Time's first single (the title track)
went to No. 1 in a number of key world markets
including the US and United Kingdom, and the album
also debuted in the top spot on the Billboard
charts, making Britney the youngest female artist in Billboard
history to have her first single and first album go to
No. 1 in the same week. The album went to No. 1 in
Canada as well, and has continued to sell over 100,000
units a week since its release, assuring it a safe
place in the top 10.
With
cutesy song titles like "Soda Pop,"
"Email My Heart" and "Born To Make You
Happy"--not to mention appearances on the
teen-friendly TV drama Dawson's Creek and
McDonald's commercials, plus a modeling contract with
Tommy Hilfiger--it's easy to dismiss Britney Spears as
a pretty puppet whose sole purpose in the
mega-marketing food chain is to push products of any
kind, be they record albums, Big Macs or various
pieces of merchandise bearing her perky blonde
likeness. And truthfully, it'll take the 17-year-old
"baby diva" at least a couple more albums to
prove herself as a lasting and credible artist, not
just a Backstreet Girl. But when so many young,
impressionable girls are worshipping at the altar of
boy-boppers like the Backstreeters, 'N Sync, 98
Degrees and Boyzone,
it's nice to see those girls paying some attention to
one of their own--i.e., another female. True, the Spice
Girls have been big with the female teenybop crowd
for a while now, but the Spices are all in their
twenties and are getting married and having babies;
Britney, on the other hand, is just a teenager
herself, and despite her penchant for shrunken
schoolgirl miniskirts, she has a wholesome image that
young teen girls can relate to. Whether her fans will
outgrow her--or whether she'll outgrow her simple
style of dance-pop--still remains to be seen, but for
now, she's adding a little extra girl power to the
teen scene, and that's not a bad thing.
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